Ethnographic research into a scalable, enduring product ecosystem
Overview In 2011, I created a new way to describe gin flavor. Not by listing botanicals, but by translating how real drinkers talk into a clear, approachable visual. The result was the Gin Flavor Map, a language-first, non-technical flavor model that uses familiar terms (“heat,” “floral,” “citrus”) and avoids false precision by using “a lot,” … Read more